Sony 55 Inch BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV (K-55XR70) 4K resolution with HDR support for sharp, vibrant images. Mini LED backlighting with XR Backlight Master Drive technology provides precise contrast control and improved brightness levels across the screen. QLED technology expands the color palette to deliver billions of colors for rich, lifelike picture quality. The XR Processor analyzes and enhances content in real-time, upscaling lower-resolution sources and optimizing brightness, contrast, and color. Google TV built-in gives you instant access to streaming apps, movies, shows, and live TV all from one interface. Voice search and personalized recommendations make finding content quick and easy. 55-inch screen size ideal for living rooms and entertainment spaces.

Deal summary

Now $1098.00 (was $1398.00). Save 21% on the Sony 55 Inch BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV (K-55XR70).

Editor's analysis

# Deal Analysis: Sony 55" BRAVIA 7 **Selling Point:** You're saving $300 (21% off) on a premium 55-inch Mini LED TV with advanced XR processing and QLED technology, landing at a competitive price point for this quality tier. **Trade-offs:** At 55 inches, this may feel small for larger living rooms, and while the XR Processor is excellent, it won't dramatically improve poorly-sourced content. The price is good but not extraordinary for current market conditions. **Verdict:** Buy if you need a quality 4K TV in this size range and want reliable Sony engineering; Pass if you're willing to wait for deeper sales or prefer larger screens, as similar-spec models from competitors sometimes drop lower during major sales events.

Category

Televisions

Where to buy

Buy Sony 55 Inch BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV (K-55XR70) on Amazon for $1098.00 — affiliate link, NeighborHaus may earn a commission.

Sony 55 Inch BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV (K-55XR70)
21% OFFNew Arrival

Sony 55 Inch BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV (K-55XR70)

Sony's 55" BRAVIA 7 drops to $1,098 (21% off), delivering Mini LED precision with XR Processor upscaling and QLED color—a high-end TV at a mid-range price.

Last updated: October 15, 2026

Current price

$1098.00

Save 21%

List price

$1398.00

You save

$300.00

Discount

21% OFF

✓ Cheaper than 4 of 6 similar deals

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$1098.00

Bundle total (5 items)

$1674.98$2106.97Save $431.99
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Category
Televisions
ASIN
B0CVNXYYWL
Original price
$1398.00
You save
$300.00

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